We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will accept them.
I have polled a group of affiliate program managers to see how they normally respond to such applications. The question was: “Do you accept affiliates who list their social media profile as main website?“
Here is how the pie chart looks at the time of this post:
Those who have chosen to vote for the “other” option, posted the following clarifications:
- Not usually, though if they look like they have a good following or decent website attached I will.
- Occasionally. Social Media is okay in my book, provided that their profiles don’t come across spammy.
- Depends on the merchant and the affiliate application. If it’s obvious from their social media page that they know what they are doing, meet the merchant criteria and are playing by the rules, I’ll usually accept them and keep an eye on them for awhile
Basically, in favorable circumstances all of the above presuppose a positive reply, which shows that a majority of the polled affiliate program managers are supportive of affiliate use of Social Media.
Is this becoming a new trend?
If you manage an affiliate program, and haven’t participated in the above-quoted poll, I’d like to encourage you to please cast your vote here as well.