…unless it benefits the work process.
Robert Half Technology has recently published some interesting data on the approach of U.S. workplaces to their employees’ use of Social Media while at work. Having surveyed over 1,400 chief information officers from companies with 100 or more employees across the United States, Robert Half has found out that 54% of U.S. workplaces prohibit Facebook and Twitter access completely, while 19% permit it “for business purposes only”. That makes up a total of 73% workplaces that stand against the use of Social Media at work for personal purposes [source].
Here’s the exact breakdown in a pie chart:
Which of the following most closely describes your company’s
policy on visiting social networking sites?
Social Media access for personal use naturally encompasses everything that is connected with online shopping. So, the above statistics is definitely something for Social Media affiliates to keep in mind, and adjust their strategies accordingly (practice dayparting tying it to the geographic locations of their potential consumers).