Top 7 Interactive Channels to Keep an Eye on

Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, and see what the next years hold for us.

In this post I would like to draw your attention to one interesting table from that Forrester’s report. In it we see that the top 7 interactive channels which are expected to increase in their marketing effectiveness are:

  1. Created social media
  2. Online video
  3. Search engine optimization
  4. Mobile marketing
  5. Paid placements in social media
  6. Email marketing
  7. PPC marketing

Here’s that graph:

Projections on Marketing Effectiveness of Various Channels

Very helpful info which tells us what areas to keep an eye on.

And do not be surprised that you do not see affiliate marketing on the list. It’s not a channel, but rather a form of marketing which is broader than any one channel. It encompasses all of the above-quoted channels, and should not be singled out in the above chart.

Leave a Comment

Your email address will not be published. Required fields are marked *