If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing.
It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has been around for 5 years already! They call it Affiliate Link Syndication, and it essentially allows affiliates to offer deals-oriented consumers an RSS subscription to AvantLink-powered dynamic deal feeds (which may be focused on one or multiple merchants); so that any time the customer clicks a link from their feed reader, the affiliate gets a new cookie set.
They also blogged about it last year:
…did you know that in addition to publishing promotional-related (dynamically updated) content on your sites, you can also promote RSS subscriptions to those feeds? Think about that for a second. If you’re site visitors subscribe to one of these RSS feeds from AvantLink that you promote, then your tracking details are embedded in all links within that feed … for the life of that feed subscription!
Fast forward months later, and to that RSS feed sitting in someone’s reader or live bookmarks after the 60 day cookie from the click is long expired. The shopper you enticed to subscribe sees a killer deal from one of our retailers, clicks the link directly from their RSS reader or live bookmark, and there you have it; your Affiliate cookie is set again for another 60 days (or whatever cookie life the particular merchant offers).
This development really does spell out a different level of customer engagement and ownership — one that goes beyond what the standard “click-on-a-website-link -> cookie” path does, as the clicks then come from someone’s personal RSS subscriptions (which they themselves took the time to set up and configure).
I don’t believe there is another affiliate network who offers affiliate tracking-embedded RSS feeds that can be promoted as subscriptions. Belated kudos to AvantLink on this development. I hope it inspires other affiliate networks and/or external tool creators too. After all, competition should breed improvement.