Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction.
As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement within the framework of blogging.
There are 3 mistakes that I see being repeated by bloggers (large and small, new and seasoned) on a literally daily basis. These are:
- Having a “no comments” policy
C’mon, blogging isn’t broadcasting! No matter how bright your thoughts may be, they can always be enriched through an interaction with other thinkers (and critics too).
- Taking too long to approve comments (or forgetting about them altogether)
As tweeted a couple of days ago, I believe that no blog comment should sit in moderation queue for longer than 24 hours. Over 48 hours = disrespect.
- Ignoring people’s comments
Allowing your readers’ comments (i.e. approving them to show on your blog) isn’t enough. You gotta interact. Some of the most valuable thoughts are born in conversations.
If you don’t want interaction, you shouldn’t blog. Period.
As always, your comments on the topic would be much appreciated. 😉