Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement within the framework of blogging. There are 3 mistakes that I see being repeated by bloggers (large and small, new and seasoned) on a literally daily basis. These are:
- Having a “no comments” policy C’mon, blogging isn’t broadcasting! No matter how bright your thoughts may be, they can always be enriched through an interaction with other thinkers (and critics too).
- Taking too long to approve comments (or forgetting about them altogether) As tweeted a couple of days ago, I believe that no blog comment should sit in moderation queue for longer than 24 hours. Over 48 hours = disrespect.
- Ignoring people’s comments Allowing your readers’ comments (i.e. approving them to show on your blog) isn’t enough. You gotta interact. Some of the most valuable thoughts are born in conversations.