Yesterday I’ve learned of BlogDash, a system which provides you with “the tools to find the bloggers who will actually care about your story, company, product” as well as with “all the information … to make a personalized and educated pitch”.
BlogDash was actually announced by David Spinks (one of the company’s Co-Founders) at BlogWorld in October 2010 [more here] and it is now functioning in alpha. As it is clear from their own above-quoted description, the basic idea behind the service is to help businesses find the right bloggers to work with. “Perfect for affiliate recruitment!” — was my first thought.
So, I reached out to David, he has set up me up with an account, and after playing with the tool for some time, I’d like to give you a quick snapshot of it in my today’s post.
At the time of this writing, BlogDash is profiling 27,918 bloggers.
Without narrowing things down by category I’ve set my filters to show me blogs with Google PageRank of 5 or higher, and a Klout score of 50 or higher. One of the 132 bloggers BlogDash has found was that of Chris Brogan, and I thought you may find it interesting if we use his profile as an example, as we see how a typical blogger profile looks at BlogDash (highlighting mine; showing only a part of all information displayed):
As marked above, in each profile you will see:
- Data on blog’s focus, target audience and type of content
- Blogger’s receptiveness to “gifts/products for review”, paid posts, “sponsored giveaways”, and guest posts on other business’ sites
- …and we also see a counter of how many invitations we can send out
The first two of the above three bullet points are actually extremely useful for affiliate program managers looking to recruit thematic bloggers. Also, since the goal of every affiliate recruitment campaign is to find online partners to market your product/service, I can certainly see how BlogDash can be used effectively outside of affiliate recruitment too.
The tool also allows you to put information on tweets, posts and comments, and more. The video on this page is helpful to get a basic feel of it. Off to play with it some more…