It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out.
This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant doesn’t really understand the value of having a dedicated, properly-set-up email address for their affiliate program.
I believe this subject to be of extreme importance. Hence, this post.
Here’s my 3-point advice regarding email addresses:
1. Set up a dedicated affiliate program support email address, a generic address to which affiliates can always turn to.
2. Have it follow affiliates@[merchantURL] pattern, also setting up a forwarder from an affiliate@ (singular form) address to your main one. Flee from AffiliateMgr@[merchantURL] or any other non-conventional ways to word your email address.
3. Stay away from free email services when corresponding with your affiliates. Trust me, those don’t add credibility.
In my past experience, I have seen email addresses help improve affiliate engagement and increase response rates, and every time I registered such improvements it was because I was following the above-quoted 3 principles.
Whether you’re reading this as an affiliate program manager, or as an affiliate, your feedback is appreciated (as always). So, if you’ve got something to add to this, do not hesitate to use the “Comments” area under this post for this.