Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million.
The company’s email read:
Like Toys”R”Us on Facebook
Enter now on Facebook for a chance to win up to $1,500!
Tell your friends… and increase the stakes!
Here’s also a screenshot of the main part of that email message:
So, Toys R Us is looking to expand their Facebook “Likes” by some 250,000. They are willing to pay $4,500 for this (i.e. two $250 gift cards, two $500 ones, and two $1,500 ones).
So: $4,500 / 250,000 = $0.018 per fan
My first reaction was: “Unbelievably cheap!” (when a fan is really worth at least $3.60 annually and that’s 200 times more than $0.018). However, it looks like it’s working for Toys R Us, regardless. They are already at some 1,313,500 “Likes” (i.e. about 63,500 up since yesterday morning), some 150 of which were added as I was writing up this post.
What do you think about it all?