Flew into the gorgeous Munich, Germany this morning, already had a few great meetings, and given my presentation on the website, affiliate program, and affiliate management components that predetermine affiliate program’s success or failure. I’ve split these into two groups: 7 merchant essentials and 7 management mistakes. Here’s a quick recap:
- Leak-free website
- Affiliate program agreement
- Dedicated landing pages
- Competitive commission
- Fair cookie life
- Safeguarding tracking code
- Advance notifications
- Managing affiliates
- Failing to police compliance
- Poorly-worded approval emails
- Hard-to-reach performance goals
- Commission drops
- Failing to test & optimize landing pages
- Not managing proactively
In case you’ve already heard that I started my presentation in German, it’s absolutely so, and here’s proof:
Judging by the Twitter shout-outs that I’ve seen, it seems that the audience (some 100 listeners, by my estimates) enjoyed the presentation:
Thank you, everyone! You’ve been awesome listeners!! I’ve thoroughly enjoyed it as well; and looking forward to the rest of a4uexpo Europe.
2 thoughts on “a4uexpo Europe 2011: Video, Recap, First Feedback”
Looks like a great presentation Geno! I hope to see the rest of it. Your German sounds great to me!
Great to see that the number one Merchant Essential is a Leak-Free Website.
Thank you, Gretchen. I believe the a4uexpo folks were video-taping the whole thing. So, hoping that recording will be available in full online too. I’ll definitely keep my blog’s readers posted on this.