An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and
especially acquisitions that have happened in the affiliate marketing world over the past few years.
Having found no such compilation anywhere, I have decided to put one together myself:
- Apr. 2007 — Google spends $3.1 billion on DoubleClick [source: CNN.com] including Performics affiliate network, which was later rebranded into Google Affiliate Network.
- Feb. 2008 — AOL acquires buy.at affiliate network for $125 million [source: Business Insider]
- Sep. 2009 — GSI Commerce purchases out Pepperjam (affiliate network and OPM agency) [more at SearchEngineWatch.com]
- Jan. 2010 — Time Inc. acquires StyleFeeder.com affiliate website [source: The Wall Street Journal | see also this post of mine on it]
- Jun. 2010 — Adknowledge, which “earns $300 million in annual revenue” buys Hydra CPA network [sources: ClickZ; InternetRetailer.com]
- Mar. 2010 — AOL sells buy.at, which had “annual sales of more than 40 million euros”, to Digital Window (terms of the deal not disclosed) [more here]
- Apr. 2010 — Schaaf Consulting OPM agency acquires competitor, PartnerCentric [source: mThink.com & ReveNews]
- Dec. 2010 — WhaleShark Media, which previously acquired Deals2Buy.com, CheapStingyBargains.com, Deals.com, CouponShare.com, and CouponSeven.com, buys RetailMeNot.com affiliate website (amount undisclosed) [source: SmartCompany.com.au]
- Mar. 2011 — Google pays £37.7 million (over $61 million) for a UK-based BeatThatQuote.com affiliate site [source Guardian.co.uk]
- Mar. 2011 — eBay purchases GSI Commerce for $2.4 billion [source: Mashable.com]
If I have missed an acquisition that must be mentioned here, please add it through the “Comments” function below, and I’ll make sure to add it to the above list too.