We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and when we do they are great signs for the affiliate marketing industry. UK’s famous financial news website Stock Market Wire broke the news earlier this morning:
MoneySupermarket.com has conditionally agreed to acquire MoneySavingExpert as a going concern from founder Martin Lewis, for consideration of up to £87m.
Interestingly, I’ve noticed that the latter has direct links to other prominent UK affiliates (e.g. to the above-mentioned VoucherCodes.co.uk in their Deals & Vouchers section). However, regardless of these “leaks” they are harvesting good revenues. The above-quoted Stock Market Wire news release says:
In the year ended 31 October 2011, MoneySavingExpert reported revenues of £15.773 million (2010: £11.361 million) and EBITDA of £12.642 million (2010: £8.379 million).
For the record, £15.773 million equals about $24.4 million.
Per Martin Lewis of Money Saving Expert, the deal now has to clear the Office of Fair Trading (“which could take a few months”).
MSE now gets 13 million unique users a month, attracting one in four UK adults; obviously, targeting savings-oriented consumers.