Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers

Posted on4 CommentsCategoriesAffiliate Program Management

Affiliate Summit East 2012 is just around the corner, and looking through the conference’s agenda I couldn’t help but highlight affiliate management-related sessions on it. There is a number of really promising ones to look forward to, and today I’d like to bring you my (chronological) list of the top 10 to attend.

Here they are (with original descriptions and links to speakers’ Twitter profiles — for those of them who are active on Twitter):

1. 5 Ways to Reactivate Latent Affiliates
Speaker
: Michael Ni
Description: Walk through 5 tested ideas that merchants employ to get the most of their affiliate channel, motivate idle affiliates to start selling again, and accelerate sales.
Date/Time: Sunday, August 12, 11:00am

2. Understanding the Real Value of Affiliate Efforts
Speakers: Paul Schroader  | Todd Crawford  | Scott Kalbach  | Chris Kramer 
Description: An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.
Date/Time: Sunday, August 12, 2:00 pm

3. Cover Your Ass(ets): Online Advertising Compliance Update
Speakers: John Monarch | Aaron Kelly | CJ Montgomery
Description: An update on the latest rules and regulations put forth by the FTC, FCC, federal government and international governing bodies. A can’t miss for mobile marketers and anyone who does business online.
Date/Time: Sunday, August 12, 3:30 pm

4. Working With Affiliates and Adding Value
Speaker: Adam Riemer
Description: This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs.
Date/Time: Sunday, August 12, 3:30 pm

5. Building High-Impact Relationships in Affiliate Marketing
Speakers
: Eva Klein  | Tony Pantano  | Geno Prussakov | Brook Schaaf
Description: Want to know the secret to developing high-impact relationships that will grow your affiliate program? Hear from industry veterans on what it takes to create and cultivate those relationships.
Date/Time: Monday, August 13, 11:30 am

6. FTC Issues in an ERSP Advertising Challenge
Speakers: Theodore Monroe | Peter Marinello | William Rothbard
Description: Watch ERSP’s Director and an FTC practitioner go at it in a simulated self-regulatory challenge that illustrates and illuminates timely compliance issues for advertisers, affiliates, and networks.
Date/Time: Monday, August 13, 2:00 pm

7. How to Relaunch/Revamp Your Affiliate Program
Speakers: Deborah Carney | Amy Ely | Kim Salvino
Description: Join three industry veterans in a discussion of the fundamental issues affiliate managers face when relaunching or revamping an affiliate program. Please bring your questions!
Date/Time: Monday, August 13, 2:00 pm

8. Affiliate Program Interactivity and Attribution
Speaker: Mike Nunez
Description: This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.
Date/Time: Monday, August 13, 3:30 pm

9. Affiliate Compliance – Best Practices, Issues and Options
Speakers: David Naffziger | Pat Grady | Marty Marion  | Kellie Stevens
Description: Understand the challenges of managing affiliate compliance, and techniques used by blackhats to hide. Develop policy, process and systems for managing affiliate compliance across your programs.
Date/Time: Tuesday, August 14, 11:30 am

10. Does Your Program Have the Juice?
Speakers: Greg Hoffman | Leyla Arsan | Mike Buechele
Description: We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.
Date/Time: Tuesday, August 14, 11:30 am

Unfortunately, some of the above are being run at the same time (so you’ll have to choose), but it’s always easier when you make that choice in advance.

You may view the full Affiliate Summit East 2012 agenda here. Hope to see you there!

If you have any of my books, bring them with you and I’ll happily autograph them for you.

4 thoughts on “Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers

  1. Nice picks – the good thing for anybody going to sessions is that they will be able to watch them all on video about a month after the conference, so they can see every one either live or on video.

  2. Don’t forget this one. Yes, I copied it straight from the site. I’ve learned a ton about daily deals from Bob myself.

    Building Profitable Partnerships with Daily Deal Sites
    Session 6a
    Location: Gramercy Suite
    Time: 2:00pm-3:00pm

    The daily deal industry presents a new kind of challenge to affiliates. In this session, we’ll discuss the benefits and challenges of working in such a dynamic environment.

    Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon (Twitter @catango) (Moderator)
    Robert Glazer, Managing Director, Acceleration Partners (Twitter @affiliatemgr)
    Peter Hamilton, Partner/CMO, HasOffers (Twitter @PeterHamilton)
    Carrie Rocha, Founder, Pocket Your Dollars (Twitter @CarrieRocha)

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