Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves.
Twenty days ago we “turned off” all active recruitment for a (non-paying) client, but, naturally, affiliates were still finding out about their affiliate program (through a sign-up link on their website, our past announcements, affiliate program directories, and the affiliate network’s own directory of programs run on it). The (past) client wasn’t reviewing them, and feeling bad for these affiliates (the program is still active, operating smoothly on an “auto deposit,” and affiliates can still make money on it) I went in to analyze their applications and approve those who should be approved.
Two pieces of (non-sensitive) info/data I’d like to share with you today:
Volume: roughly 1 application per day.
Distribution of Affiliate Types:
- Coupons/Deals – 53%
- Content affiliates – 17%
- Directories – 12%
- Social – 12%
- Cashback – 6%
So… if you rely on passive affiliate recruitment only, be prepared for the above numbers. I’ve noticed very similar situations in other affiliate programs in the past as well. While the volume may/will differ, the distribution of affiliate types will be very similar to the above.