On September 14, 2015 an interesting report got published in the UK. Based on a survey conducted collaboratively by Smart Insights, eCommerce Expo and Technology for Marketing & Advertising it polled more than 1,000 marketing professionals asking them “about their current digital skills, how they wanted to develop and what trends they saw in the industry.” You may download the full “Developing Digital Skills 2015” report here, but today I’d like to draw your attention to one particular chart from this research-based report — the chart that reveals the most sought-after digital skills.
Surprisingly to many (myself included) among the top three you won’t find search engine optimization, content marketing, or conversion rate optimization. Here is how that chart looks:
The top three most desired skills are affiliate marketing, mobile marketing, and digital strategy & integrated planning.
The study concluded that these were the “skills that the fewest marketers possessed.” Hence, they are the ones “that marketers would most want to improve.”
As an affiliate marketer I am especially encouraged to see affiliate marketing top the list. It is good to see marketers realize (and vote for) its importance.