One of the most competitive and saturated niches in present-day affiliate marketing is
what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched in this niche every week.
Our team has been been assisting brands with marketing sleep-related products through affiliates since 2013, but it was 2017 that ended up being particularly remarkable for us. Within four months since the launch of a new mattress affiliate program, we got it into the top 5 programs on its affiliate network – to claim top 3 three short months thereafter [full case study here]. To put it in perspective, we are talking a new (yes, unknown-to-the-market) brand, conquering a very crowded niche, and joining the performance ranks of such giants as Wayfair, Deluxe, Viator, and Gymboree – all in record time.
Our portfolio of Sleep niche clients keeps expanding, and at the time of this post, we are managing affiliate programs for the following five brands in this vertical:
Product: A climate comfort system that helps one reach and maintain the perfect sleep temperature in a bed. Dual zone cooling and warming, ideal for couples, included.
Affiliate program: pays 8% commission over 60 days | details here
Product: A luxury hybrid mattress combining the best of latex, memory foam, tufting and coil technology – to provide the best sleep money can buy. The only mattress hand-crafted with TrueTufted™ Cashmere Top.
Market size: nearly $10B in the U.S.
Affiliate program: pays between $150 and $200 per sale | more here
Brand: Good Morning Snore Solution
Product: A clinically developed medical device which is scientifically proven to give one a restful, snore-free life. Cleared by Health Canada, FDA, EEA, ARTG and recommended by doctors, dentists, and respected sleep clinics around the globe.
Market size: expected to reach $81B globally by 2020
Affiliate program: pays $25 per sale over 30 days | details here
Notable achievements: among Top 30 affiliate programs on the network
Brand: Nectar Sleep
Product: A #1-rated memory foam mattress, repeatedly called “the best mattress money can buy” by customers and reviewers. NECTAR was developed for every type of sleeper, with the usage of super-premium materials and construction. Perfect for customers looking for healthier sleep.
Market size: $3B in the U.S.
Affiliate program: pays between $50 and $100 per sale | more here
Notable achievements: Top 3 affiliate program on ShareASale, best-performing program in the mattress category
Product: Beautiful songs recorded in seven unique frequencies and presented on seven CDs, resulting in 2.5 hours of transformational music. Listeners say that this music facilitates restorative sleep and brings a tangible sense of peace that permeates their home.
Affiliate program: “under construction” / being re-launched soon
Due to an extreme saturation of the Sleep vertical, many brands find out that building an affiliate marketing program in this space is a truly challenging task. Too many find this out the hard way – by launching an affiliate program and then failing to generate palpable results.
If your company operates in this niche, and would like to discover what affiliate marketing can do for you, email us and I will personally discuss the opportunities with you. We have the connections, the experience, and the expertise that we can bring to the table. Due to exclusivity agreements we currently cannot take any new clients in the mattress or snoring space, but we are very open to marketing other complementary products in the Sleep space.