When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can’t vouch for in-house employees and freelancers, since I’ve seen both good, bad, and mediocre, but I know the benefits of working with an affiliate marketing agency, and especially with AM Navigator.
1. Many Years of Experience in Affiliate Marketing
Besides Geno Prussakov‘s thirty years of experience, all our account managers have a minimum of five years of experience, with my own experience exceeding ten years.
That’s hands-on experience starting, managing, and growing affiliate programs.
2. Understanding of Both Advertiser and Affiliate Perspectives
Marketing is all about putting yourself in other people’s shoes, be they customers, advertisers, affiliates, or business partners. We live all instances every day and understand all perspectives. This enables us to build stronger relationships, prioritize, and perform.
3. Access to Otherwise Expensive Tools
When you hire someone in-house or work with a freelancer, you need to provide them with several tools: CRM, prospecting, PR, email finding, fraud protection, analytics, etc. Our agency already has a complex arsenal that covers all these needs and more. We always use them for our clients as part of the service packages we provide, saving them thousands of dollars every month.
4. Comprehensive Competitor Analyses
Your affiliate marketing strategy should take competitive intelligence into account. You need to know what your competitors do, which networks they use, what commissions they pay, and who they work with, so that you can do the same or better. We have affiliate accounts on all networks, follow the news, and use tools that allow us to stay informed and enable you to stay ahead of your competition.
5. Connections
After decades of working in affiliate marketing, organizing and attending affiliate marketing events, working with most affiliate networks, building, managing, and growing affiliate programs, and organizing PR and influencer marketing campaigns, we have connections in most industries and with most big media.
6. Existing Publisher Database
With every affiliate program we touch, we grow our affiliate database.
When we talk to you, we already have a list of potential affiliates ready to be contacted. We also have access to all major affiliate networks and their own affiliate databases, and tools to identify lookalike affiliates, competitors’ affiliates, and other ideal partners based on keywords, location, audience specifics, etc.
7. Proven Strategies and Results
Affiliate marketing is a long-term game. It can take months to build affiliate program statistics and credibility, send product samples, and get affiliates to create content around your products. But we have our own resources and methods to onboard relevant publishers fast, get some content live, and start driving traffic and sales. We also have a history of helping brands grow, often by over 1000% within just months.
8. Protection Against Fraud and Double-dipping
By growth, we understand new traffic and sales, not preying on your company’s marketing efforts. The few lower funnel affiliates we work with are carefully selected and activated, according to each client’s needs and with their complete understanding of the implications. Our recruitment and activation efforts always focus on top-funnel affiliates. We create strict affiliate program terms and enforce them, making sure that you only pay for new, valid sales. We analyze each transaction and traffic source, and do not accept any questionable partners or traffic sources.
9. Cross-Recruitment and Cross-Promotion Opportunities
Our agency often manages several affiliate programs in the same industry, but never direct competitors. This allows us to engage affiliates from one program to the other and cross-promote without any harm to any of the brands. We also love facilitating collaborations between non-competing brands targeting similar audiences.
10. Attractive Discounts
We don’t take commissions for recommending certain tools or affiliate networks. Instead, we negotiate better terms for our clients. We also use our longstanding relationships with publishers to negotiate lower placement fees. For you, this can mean savings of thousands of dollars that can eventually compensate for our service fee.
11. PR and Representation at Industry Events
Would you like to attend an affiliate marketing conference but lack the resources? We can represent you. We’ll also meet with affiliates on your behalf at the Affiliate Summits and other marketing events, represent you on PR platforms, find you experts to endorse your products, and promote your products and events on our own properties.
12. Holistic Marketing Expertise and Resources
We preach holistic marketing and believe in building cohesive, streamlined buyer journeys, respect other marketing teams’ work, and gladly join hands to boost results when given a chance. Not only do we understand SEO, content marketing, conversion optimization, email marketing, PPC, and social media marketing, but we also work with experts in all fields, being able to provide insight and advice as needed.
13. An Entire Team, More Affordable than One Employee
In our agency, we brainstorm and support one another, so you can be sure that an entire team will be looking for solutions to your problems and making efforts to grow your program. Due to our extensive experience and tools, we are able to do the job of an employee much faster and more efficiently. Our services cost less than the salary you would have to pay to a mid-level employee, and you don’t need to worry about paperwork, benefits, or sick leave.
14. Guaranteed Bandwidth and Flexibility
In our agency, no one manages more than five affiliate programs. We always vet affiliate applications manually (and usually reject more than 90%), review transactions daily, and answer all emails and requests within less than 24 hours. Don’t be surprised if our managers end up knowing your products/services and website better than your in-house employees! If needed, we’ll design banners, write content, take PR initiatives, and facilitate non-affiliate campaigns. If there’s anything we can do to help you grow, affiliate-related or not, we’ll do it, because we know that any form of growth will eventually support affiliate program growth as well.
15. Passion and Commitment
We couldn’t have done what we have been doing successfully for decades, had it not been for our passion for affiliate marketing and commitment to performance-based results.
We live and breathe affiliate marketing. When you start working with us, your business and affiliate program become our priority, and we do everything we can to protect and support them.
Request a Risk-Free, Worries-Free Consultation Now!
Because of our hands-on approach, we never have the bandwidth to accept all proposals, but we still want to help. That’s why we decided to offer one free consultation to everyone interested. Whether you’re interested in starting an affiliate program or optimizing and growing your existing one, get in touch!
The more information you share, the more you can benefit from the meeting, so please provide as much information as possible about your current situation and future goals: website, existing and upcoming products, current monthly sales and traffic volume, top competitors, marketing efforts in progress and planned for the future, etc. This will enable us to do our homework before the meeting and use the allocated time for actual solutions and strategies, not just introductory details.