Mihaela Olaru

Affiliate Program Visibility

Affiliate Program Marketing Guide: How to Spread the Word About Yours

Have you decided to turn to affiliate marketing to drive leads, sales, and gain new customers? If you play your cards right, this decision will surely benefit your business and your brand. But, before you expect any results, you will have to invest some time and effort into marketing your …

Affiliate Program Marketing Guide: How to Spread the Word About Yours Read More »

Affiliate program mistake

20 Common and Dangerous Affiliate Program Mistakes to Avoid

Launching an affiliate marketing program is a great way to raise awareness of a brand and boost sales. It can help grow a business to unprecedented levels, assuming that everything is done the right way. Unfortunately, as in all fields, mistakes are common. Some of them are performed by merchants. …

20 Common and Dangerous Affiliate Program Mistakes to Avoid Read More »

Affiliate marketing parasitism

Affiliate Marketing Parasitism and Activities That Don’t Add Value

Ever since you’ve launched your affiliate program, your goal has been to recruit affiliates. But are you taking the time to screen your affiliate applications and analytics reports for signs of affiliate marketing parasitism and other activities that could harm your program? According to BI Intelligence, affiliate marketing accounts for …

Affiliate Marketing Parasitism and Activities That Don’t Add Value Read More »

Affiliate program analytics

How to Use Affiliate Program Analytics to Optimize Its Performance

Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone. However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate …

How to Use Affiliate Program Analytics to Optimize Its Performance Read More »

Extrinsic and intrinsic motivators

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it …

How to Motivate Affiliates and Boost Affiliate Program’s Performance Read More »

Affiliate recruitment

The Complete Guide to Finding and Recruiting Quality Affiliates

So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post: program promotion and affiliate recruitment strategies …

The Complete Guide to Finding and Recruiting Quality Affiliates Read More »

The Ultimate Checklist for a Successful Affiliate Program Launch

Are you ready to get your affiliate program off the ground? According to Rosemarie Spiher, now is the best time for this launch — so your timing is perfect. However, there are things more important than timing, and we consider thorough preparation to be one of them. Before you launch, …

The Ultimate Checklist for a Successful Affiliate Program Launch Read More »

Affiliate Program Agreement: How to Create Its Terms and Conditions

If you are setting up an affiliate program, you will need to take time to create an affiliate program agreement for it. Launching a program without clear rules or policies put in place is always a huge mistake. Our very own Geno Prussakov warns about it in his post on …

Affiliate Program Agreement: How to Create Its Terms and Conditions Read More »

7 Types of Affiliate Creatives: from Text Links to Advanced Forms

An important part of setting up an affiliate marketing program is putting together the inventory of affiliate creatives. Without these, your affiliates will not be able to promote your brand, products, or services. In fact, many affiliates will analyze your creative inventory before joining your affiliate marketing program; so, it’s …

7 Types of Affiliate Creatives: from Text Links to Advanced Forms Read More »