Are you wondering whether you should include an affiliate marketing strategy in your overall marketing plan and budget? The short answer is: “Definitely!” As explained in our previous posts, affiliate marketing comes with numerous benefits. In this article, building on decades of our affiliate program management experience, we’d like to […]
Affiliate Marketing Strategy: Advantages & Fundamentals Read More »
When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can’t vouch for in-house employees and freelancers, since I’ve seen both good, bad,
15 Reasons to Work with an Affiliate Marketing Agency Read More »
In today’s competitive landscape, holistic marketing is a necessity for any company looking to grow its affiliate marketing program and its business as a whole. But what exactly does this concept mean and how does it apply to affiliate marketing? At its core, holistic marketing is about aligning all the
Holistic Marketing and Affiliate Programs in 2026 Read More »
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your
Coupons and Discounts in Affiliate Marketing Programs Read More »
As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also
The Truth About Affiliate Marketing Growth Projections & Estimates Read More »
Have you decided to start an affiliate program for your business but you’re overwhelmed by the available options and unsure how to choose an affiliate network for it? You’ve come to the right place. But, before we dive into network specifics, there are three important myths I’d like to debunk.
How to Choose an Affiliate Network Read More »
Wondering what to expect from affiliate marketing in 2024? It’s understandable after the challenging and bumpy ride we had in 2023. Well, I’m a firm believer that the harder the climb, the greater the satisfaction. I was proven right last year, and I’m sure this year will be the same.
Affiliate Marketing in 2024: Trends and Tips to Succeed Read More »
If 2022 caught you off-guard, challenging everything you thought you knew about affiliate marketing and causing you to wonder what your post-pandemic affiliate marketing success strategy should include, this post is for you. We all started 2022 with plans to match and exceed 2021 growth, but then the world changed,
Post-Pandemic Affiliate Marketing Guide Read More »
When you launch an affiliate program, obstacles may hinder its growth. It is important to be aware of them and overcome them. Otherwise, your affiliate program will never reach its full potential. The more you let these obstacles prevent your program’s growth, the more difficult to mitigate their consequences will
10 Affiliate Program Obstacles and How to Overcome Them Read More »
Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You’re not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential
Affiliate Marketing Program: 7 Myths and Misconceptions Read More »
