In a Relationship-Led Business, Little Things Make a Big Difference

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships Read More …

Affiliate Marketing Objectives – Share Them Don’t Keep Them Secret

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up with day to day activities Read More …

Improving Open Rate of Your Communication: 5 Tips From Top Publisher

Posted on7 CommentsCategoriesAffiliate Program Management

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on email newsletters. It flagged an Read More …