This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your […]
What Makes A Landing Page Affiliate-Friendly? Read More »
I have my reasons to believe that eye health is one of the most neglected areas among online marketers of all sorts. Let’s be honest: how many of us are doing regular eye exercises, taking breaks and ensuring that the computer screen is positioned a little lower than the eye
Online Marketers, Keep Your Eyes Healthy! Read More »
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program
Intrinsic Motivation – Ultimate Goal of Affiliate Manager Read More »
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood
How to Motivate Affiliates – Introduction Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »
I’ve just bumped into this quote by the legendary change leader of the American petroleum industry, one of the richest men on earth even to this date, John D. Rockefeller: The road to happiness lies in two simple principles: Find what interests you and you can do well, and put
Rockefeller's Advice for Affiliate Marketers: Put Your Soul Into It Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »
That’s exactly what the newest “World Wide Rave” book by David Meerman Scott is. I’ve received it from him last week, and finished skimming through it today. David states: It is virtually impossible to create a [word of mouth] Web marketing program that is guaranteed to become a World Wide
Practical Guide to Viral Word of Mouth Marketing Read More »
I have had a Twitter chat with an online marketer who is working for a software company. The company she works for builds custom software. Great company, quality products. Everything started with my Twitter message to her: “Does your company have an affiliate program? You may want to start one
Affiliate Program for a Software Company Read More »
I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested
Twitter as an Affiliate Program Management Support Tool Read More »