I’ve had the following conversation with a client today (“M” stands for “merchant”, while “G” for “Geno”): M.: When we have a new affiliate signing up and putting our banner on their web site, I get credit for it with the search engines as a one-way link, correct? G.: No, […]
Do Affiliate Links Help Merchants With SEO? Read More »
I see people arriving at my blog in their search for a definition of affiliate marketing. Since I’ve not made any blog posts specifically on this, I have decided to put together one today. Here’s my definition of it: Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s
Definition of Affiliate Marketing Read More »
As some of you may have already noticed, the famous UK affiliate conference started back in October 2007 by A4U Forum (now known as Affiliates4u.com affiliate marketing community), is expanding beyond London. They’ve been busy with networking roadshows around Europe: in Paris, Madrid, Amsterdam and Munich (details here), and in
A4U Expo Expanding and Coupon to Register Read More »
After another fruitful year what better reward could I receive than being voted the Best Outsourced Program Manager of the Year by members of ABestWeb for the third time in a row [2006 results | 2007 results | 2008 results]?! I am honored to be in such a fine company
Best OPM of the Year Award, Third Time in Row… Read More »
It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My
New Article in FeedFront Magazine Read More »
My wife loves cooking (yes, I am lucky). She has recently bought a creme brulee caramelizer but upon bringing it home and trying to get it to work, she has realized that the butane supply has not been included. So we went to Lowes for butane today. We’ve found a
Maslow's Hierarchy of Needs – Real Life Illustration Read More »
Lester B Pearson, a Canadian Prime Minister who is often acknowledged as the greatest Canadian of all times, said that “the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes.” This is exactly what affiliate program managers should
Decline Affiliates Without Burning Bridges Read More »
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for
Focus on Personal Advancement, Needs and Goals Read More »
Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out? First, let’s look at the commonalities of coupon
7 Things A Coupon Affiliate Can Do To Stand Out Read More »