One of the most frequently asked questions I’ve heard in a number different sessions during the past Affiliate Summit West 2010 was this one: What percentage of affiliates in your affiliate program are active on a month-to-month basis? This is a very good question, because the metric of total number […]
How Many of Your Affiliates Are Active? Read More »
Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate
Newsletter Encourages Affiliate to Get Active Read More »
As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition
Affiliate Approval Email – Proposed Format Read More »