Note from Geno Prussakov: The list of our guest bloggers is constantly expanding; and today, in addition to Graham Jenner, Liliya Tyndyk, and Martin Osborn, I am pleased to welcome our newest contributor — Eric Nagel. Enjoy his first AM Navigator post: As an affiliate, I’m always working on projects, joining […]
Worst Affiliate Acceptance Letter Read More »
It’s a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should. Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their
5% of Affiliates Generate 95% of Sales? You're Not Alone. Motivate! Read More »
As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition
Affiliate Approval Email – Proposed Format Read More »