Note from Geno Prussakov: The list of our guest bloggers is constantly expanding; and today, in addition to Graham Jenner, Liliya Tyndyk, and Martin Osborn, I am pleased to welcome our newest contributor — Eric Nagel. Enjoy his first AM Navigator post:
As an affiliate, I’m always working on projects, joining programs, then moving on if I have to wait for acceptance. If I’m accepted in a short period, I’ll often go back to that project and continue working on it, or update my direct links to affiliate links. But sometimes, I get affiliate approval emails that don’t help me at all. Here’s a prime example:
What’s this email missing?
- Program Name – the only way I know what this email is about is because of the “From” email and Vendor email listed in the message. Luckily it’s a program that I can recognize from the “from” email address.
- Link to Affiliate Network – while it says, “log into your account,” this isn’t linked to the network
- My Affiliate Link – I would have quickly updated the link on my site if my affiliate link was in this email.
- Commission Structure – remind me what the payout is. If I see this is paying 20%, or a $30 CPA, I’d drop what I’m doing and update my site.
- Support Information – what if I have questions about PPC? Or coupons? Or other program terms? I don’t know who I’m supposed to contact, nor what their phone number is.
Now I’m going to Google the network name to find their site, then look up the merchant by Vendor ID and get my affiliate link. Mind you, if the above information was in the email, I would have done this weeks ago, when I was approved for the program.
Merchants, please make sure this information is in your acceptance emails! I was on a panel during Affiliate Summit West 2011 titled “Inside the Minds of Affiliates”, where we outlined more ways merchants and OPMs can better work with their affiliates. You may view it below: