Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc

Posted on4 CommentsCategoriesAffiliate Program Management

Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and sizes, but also keeping “promotional Read More …

What Size Banners Should an Affiliate Program Have?

Posted on35 CommentsCategoriesAffiliate Program Management, General Discussion

This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both general banners and holiday-specific ones. Read More …