Setting Violator’s Commissions at Zero Hurts Other Affiliates

Posted on5 CommentsCategoriesAffiliate Program Management

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself as a coupon-oriented affiliate, but Read More …

How To Find Out Affiliate Program’s Highest Pay (Commissions)

Posted on1 CommentCategoriesGeneral Discussion, Thoughts for Affiliates

While I strongly disagree that the highest affiliate program “payout” is the best criteria for choosing an affiliate program (because the actual payout you’ll get will always be determined by a combination of the affiliate program’s commissions, conversion rate, and reversal rate), today I’d like to address a question that many and especially beginning affiliates Read More …

ShareASale — Affiliate Network That Cares About Affiliates

Posted on15 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print Read More …

How to Read Affiliate Program Statistics & Calculate Commission

Posted on1 CommentCategoriesAffiliate Program Management

I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below. This particular merchant is considering starting his first-ever affiliate program on ShareASale, and Read More …

Misconception: Only High Commissions Attract Affiliates

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions about Read More …

Locking Periods and Lock Dates in Affiliate Marketing

Posted on3 CommentsCategoriesAffiliate Program Management

With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of Read More …

Lowering Affiliate Commission Rate = Big Mistake

Posted on4 CommentsCategoriesAffiliate Program Management

Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission drops by inaccurate initial calculation of Read More …