affiliate conversion optimization

10 Tips to Increase Your Affiliate Traffic's Conversion Rate

Affiliate Program Management / By / 3 minutes of reading

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, […]

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Want Super Affiliates to Place Your Link on Homepage? Bad Goal

Affiliate Program Management / By / 2 minutes of reading

<!9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the

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