affiliate conversion

Affiliate Program's Performance is Everybody's Business!

Affiliate Program Management, General Discussion / By / 3 minutes of reading

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale […]

Affiliate Program's Performance is Everybody's Business! Read More »

10 Tips to Increase Your Affiliate Traffic's Conversion Rate

Affiliate Program Management / By / 3 minutes of reading

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,

10 Tips to Increase Your Affiliate Traffic's Conversion Rate Read More »

Increase Affiliate Income by Learning Your Visitors' Intent & Needs

General Discussion, Thoughts for Affiliates / By / 2 minutes of reading

Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue

Increase Affiliate Income by Learning Your Visitors' Intent & Needs Read More »

Online Customer Engagement Lifecycle and Conversion Drivers

General Discussion, Online Marketing / By / 2 minutes of reading

Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing

Online Customer Engagement Lifecycle and Conversion Drivers Read More »

Misconception: Only High Commissions Attract Affiliates

Affiliate Marketing Fallacies, Affiliate Program Management / By / 3 minutes of reading

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the

Misconception: Only High Commissions Attract Affiliates Read More »

Improve Banner Conversion with Competitive Intelligence

Affiliate Program Management, Online Marketing / By / 2 minutes of reading

You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this

Improve Banner Conversion with Competitive Intelligence Read More »