Affiliate Program’s Performance is Everybody’s Business!

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale placed through, free trial started, Read More …

10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

Posted on9 CommentsCategoriesAffiliate Program Management

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. Read More …

Increase Affiliate Income by Learning Your Visitors’ Intent & Needs

Posted on3 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue increase add each and every Read More …

Online Customer Engagement Lifecycle and Conversion Drivers

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing the current customer base, as Read More …

Misconception: Only High Commissions Attract Affiliates

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions about Read More …

Improve Banner Conversion with Competitive Intelligence

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this question has already been answered Read More …