FMTC Rolls Out a Much-Needed Data Feed Cleanup Tool

Posted on6 CommentsCategoriesAffiliate Program Management

Data feed — a file (.CSV, .XML, .XLS or any other type) that lists a merchant’s product information which merchants provide to affiliates enabling them to feature the merchant’s products right on affiliate-built websites [more here]. Cleanup — the act or process of cleaning up [source]. Unclean data feeds have been an ongoing problem. Once exported from merchants’ databases they Read More …

Comparison of Affiliate Creatives and Importance of Assortment

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration Read More …