FMTC Rolls Out a Much-Needed Data Feed Cleanup Tool

Posted on6 CommentsCategoriesAffiliate Program Management

Data feed — a file (.CSV, .XML, .XLS or any other type) that lists a merchant’s product information which merchants provide to affiliates enabling them to feature the merchant’s products right on affiliate-built websites [more here]. Cleanup — the act or process of cleaning up [source]. Unclean data feeds have been an ongoing problem. Once exported from merchants’ databases they Read More …

Comparison of Affiliate Creatives and Importance of Assortment

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration Read More …

Why May an Affiliate Need a Product Feed?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

First things first, and we should start with a definition. What is an product feed, or data feed? Any data feed is essentially a file (.CSV, .XML, .XLS or any other type) that lists all your product information, such as product ID, product name, description, price, stock availability, etc. The format of the affiliate data Read More …