CMP.ly Introduces a Disclosure Policy Solution

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements, General Discussion, Online Marketing, Thoughts for Affiliates

Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to follow”, and provide “a series Read More …

FTC Means To Say That Everyone is Accountable

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print advertisements” mattered most, had to Read More …

How to Word Disclosures & Agreements to Meet FTC Rules

Posted on11 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb that I could add to Read More …

FTC Says the $11000 Fine “is Not True”

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

A tremendous tsunami of blog posts and articles has been raised by the recent Federal Trade Commission’s announcement of its guides for disclosing the sponsor-endorser element in testimonials and endorsements. At the time of this post there currently are 948 news articles and close to 4,000 blog posts on the topic: The wave was to Read More …

Twitter Hashtags for Affiliate Tweets

Posted on9 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

So the Federal Trade Commission has announced the new rules for disclosing the sponsor-endorser relationships. This includes all affiliates that tweet, post, or publish any other online content that has affiliate links embedded in it (or content on which they earn money). But how do you squeeze an appropriate disclosure into the 140 characters of Read More …