Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of Read More …

UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

Posted on1 CommentCategoriesAffiliate Program Management, Announcements, Thoughts for Affiliates

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution solutions, long-tail affiliates, brand control Read More …

LinkShare vs ValueClick in Second Quarter 2010 Results

Posted on2 CommentsCategoriesAnnouncements, General Discussion

Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results. LinkShare This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” Read More …