Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [source].
Seeking more detailed information on their growth, I have contacted LinkShare, and found out that the overall affiliate-referred sales in the affiliate network have been up over 30% year-over-year in the second quarter, and in the first half of 2010.
The verticals that have registered the most remarkable growth were:
- Beauty — up 23% YOY in Q2
- Computers — up 31% YOY in Q2
- Department Stores — up 54% YOY in Q2
- Travel — way up over 200% YOY in Q2
ValueClick — the owner of Commission Junction affiliate network, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner — has also announced its second quarter 2010 results, reporting that its revenue and profitability “exceeded the high-end of the guidance ranges management provided on April 29” [source].
Affiliate marketing has generated the most significant growth (28.9%) in revenue for ValueClick, “increasing 10.3% from the year-ago quarter to $28.7 million” [source].
If you’re reading this as an affiliate network rep, affiliate, or an affiliate marketing related agency, and have your own data to share, I’d love to hear from you too (either via email, or you can just type up your comment under this post).