Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

Posted onLeave a commentCategoriesAffiliate Program Management

As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two Read More …