Can Affiliate Programs Exist Alongside Paid Search Marketing?

Posted on3 CommentsCategoriesAffiliate Program Management

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an Read More …

47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Posted on15 CommentsCategoriesAffiliate Program Management

Yesterday, The Search Monitor released their¬†January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, even more startling, direct linked Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)

Posted on5 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those that do not comply with Read More …

Paid Search Advice & List of Negative Keywords

Posted on8 CommentsCategoriesOnline Marketing, Pay Per Click Marketing, Thoughts for Affiliates

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. Read More …

Amazon Prohibits Affiliates from DTM PPC

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements, Pay Per Click Marketing

Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees Read More …