What Makes an Effective Affiliate Banner – Affiliate Viewpoint

Posted on13 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic. Today I’m thrilled to officially Read More …

What Influences Affiliate Banner Performance the Most? Surprise Ahead

Posted on12 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as Read More …

Comparison of Affiliate Creatives and Importance of Assortment

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration Read More …

Beat Your Competition Using Dynamic Affiliate Banners

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately Read More …

Improve Banner Conversion with Competitive Intelligence

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this question has already been answered Read More …