Affiliate Program’s Performance is Everybody’s Business!

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers¬†but get paid only when qualifying performance is registered¬†(e.g, lead form submitted, sale placed through, free trial started, Read More …

Healthy Affiliate Program is Antonymous of Quick Fix

Posted on3 CommentsCategoriesAffiliate Marketing Fallacies

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, Read More …