What Percentage of Sales Can An Affiliate Program Bring?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that if an affiliate program accounts Read More …

Your Affiliate Program Has a Limited Potential Syndrome

Posted on7 CommentsCategoriesArticles & Publications, General Discussion

Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a conclusion about the clinical case. Read More …