affiliate programs

What Percentage of Sales Can An Affiliate Program Bring?

Affiliate Program Management, General Discussion / By / 2 minutes of reading

A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that […]

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Your Affiliate Program Has a Limited Potential Syndrome

Articles & Publications, General Discussion / By / 1 minute of reading

Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a

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