Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals.
A syndrome is defined as a combination of symptoms that helps one make a conclusion about the clinical case. Limited Potential Syndrome (LPS) is a name I have coined to describe the essence of a complex problem that many affiliate programs face. They grow up to a certain level, but then the growth either freezes, or is no longer developing as fast as the merchant/advertiser would’ve liked it to continue.
I believe there are at least seven reasons for the LPS to take root. You may read about them all in the newest article I did for the Website Magazine, which is entitled “Limited Potential Syndrome and 7 Deadly Sins of Affiliate Marketing.”