In Affiliate-Merchant Relationships Transparency Goes a Long Way

Posted on1 CommentCategoriesAffiliate Program Management, Thoughts for Affiliates

A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.” [see it here] In the Read More …

In a Relationship-Led Business, Little Things Make a Big Difference

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships Read More …