How To Make an Affiliate Review Website Credible In Customers’ Eyes

Posted on3 CommentsCategoriesThoughts for Affiliates

~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers. Whether you are just starting Read More …

Will All Affiliates Be Affected by New FTC’s Rules?

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides a second (or really third Read More …

FTC to Monitor Affiliate Links in Blogs

Posted onLeave a commentCategoriesAnnouncements, General Discussion, Online Marketing, Thoughts for Affiliates

In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism — but without consensus on the Read More …

Effectiveness (or Ineffectiveness?) of Blog Reviews

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are Read More …

Trustworthiness of Affiliate Reviews

Posted on6 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind. You’ll be surprised to learn Read More …