While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length? It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I
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Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the
Cookie Retention Study Reveals Important Data Read More »
Some merchants are just too busy (or is it too lazy?) to do affiliate marketing the right way. From the setup of their affiliate program [see my yesterday’s post] throughout the very life of it, some merchants just refuse to pay attention to important things… And, at the end of
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