A recent Nielsen study, commissioned by inPowered, sought to shed light on “the role of content in the consumer decision making process.” Over a period of two months, they conducted in-person controlled lab tests where 900 respondents participated in online surveys. To measure the impact of online content on the …
Which Content Influences Purchasing Decisions? Lessons for Affiliates Read More »
Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece …
State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report Read More »
With the fairly recent Google’s “Farmer” Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it. The short answer is: “No, as long as what you …
Should Bloggers Worry About Google's "Farmer" Algorithm Update? Read More »
Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed …
Primary Affiliate Promotional Methods in the USA Read More »
A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to …
Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of …