Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item into their online shopping cart. Read More …

Affiliate Commission Drops: Why Not Take Cookie Life into Account?

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop in one of our programs… Read More …

Cookie Retention Study Reveals Important Data

Posted on7 CommentsCategoriesAffiliate Program Management, Online Marketing

Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the same cookie”: The key numbers/findings Read More …