Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item […]
Why All Amazon Affiliates Must Consider Add-To-Cart Buttons Read More »
An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop
Affiliate Commission Drops: Why Not Take Cookie Life into Account? Read More »
While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length? It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I
Back to Affiliate Cookie Duration (Return Days) Question Read More »
Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the
Cookie Retention Study Reveals Important Data Read More »