We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest […]
How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in
How Various Online Payment Models Work in Affiliate Marketing Read More »
A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to
How to Choose a Lead Generation Affiliate Marketing Network Read More »
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare
Average Pay Per Lead Rates Read More »
Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate
Cost Per Action Marketing and Pay Per Lead Model Read More »