Average Pay Per Lead Rates

Posted on13 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare and ShareASale, including in-house-based affiliate Read More …

Cost Per Action Marketing and Pay Per Lead Model

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate refers to them, or a Read More …