cost per lead

How to Safeguard Your Affiliate Marketing Program Against Fraud?

We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest …

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How to Choose a Lead Generation Affiliate Marketing Network

A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field.  This would be my first time managing a lead gen affiliate program.  I’ve done some research into this, but I wanted to …

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Cost Per Action Marketing and Pay Per Lead Model

Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate …

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