epc

Do Not Believe Everything You See in Affiliate Program Statistics

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it …

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Paid Search Marketing and Affiliate EPC (Earnings Per Click)

An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]’s program  on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t …

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Affiliate Link Performance Metrics are Misleading

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays …

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How Not to Interpret EPC …Especially When Doing PPC

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, …

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