Set Achievable Goals and Look Beyond Extrinsic Rewards

Posted on2 CommentsCategoriesAffiliate Program Management

Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title Read More …

Motivation by Money Versus Autonomy, Mastery and Purpose

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the Read More …

Customer Promotions versus Affiliate Motivation

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive Read More …