Affiliate Marketing – One of Top Customer Acquisition Methods

Posted on1 CommentCategoriesGeneral Discussion

For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) Read More …

Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of Read More …

2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.  Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up 15% from 2011 – eMarketer Read More …

Per Forrester Affiliate Marketing is Second Only to Paid Search

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the results, merchants that earned less Read More …

Low Cost of Entry and CPA Model — Key Selling Points

Posted onLeave a commentCategoriesGeneral Discussion

Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too. The reports says: Affiliate Marketing Often Rounds Out The List In Read More …

Forrester Publishes Customer Experience Index 2010

Posted onLeave a commentCategoriesGeneral Discussion

Upon surveying “4,600 US consumers about their interactions with a variety of companies gauging the usefulness, ease of use, and enjoyability of those experiences”, Forrester has arrived at its 2010 Customer Experience Index (not to be confused with the Customer Satisfaction index recently published by ForeSee Results). It is being reported that out of 133 Read More …

Forrester: US Affiliate Marketing Spend to Double in 5 Years

Posted on3 CommentsCategoriesGeneral Discussion

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in Read More …

Global Advertising to Shrink, Online Marketing to Grow

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad spend will drop 14.7%, magazines Read More …

Affiliate Marketing as Solution for Tough Times

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a) “very reasonable” costs of starting Read More …