Affiliates, Be Proactive (as You Prepare for the Holidays) Too!

Posted on1 CommentCategoriesThoughts for Affiliates

I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that most merchants will actually not Read More …

“Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

Posted onLeave a commentCategoriesAnnouncements, Webinars

I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, Read More …

5 Things Your Affiliates Want for Holidays

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales Read More …

2010 Online Holiday Shopping: Satisfied Customers Spend More

Posted on3 CommentsCategoriesOnline Marketing

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more Read More …

Lack of Advance Affiliate Equipping for Holiday Season 2010

Posted on1 CommentCategoriesAffiliate Program Management

I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the necessary tools (and information) for Read More …