I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that […]
Affiliates, Be Proactive (as You Prepare for the Holidays) Too! Read More »
I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates
"Making the Most of Holidays" Affiliate Webinar & 50 Books Giveaway Read More »
The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing
5 Things Your Affiliates Want for Holidays Read More »
According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week:
2010 Online Holiday Shopping: Satisfied Customers Spend More Read More »
Now that the whole world is doing their holiday shopping, I thought it would be good to put together a collection of links to lists of 2010 holiday gifts that many online marketers (and affiliates, in particular) may find of help. So, without further ado, here are the links to
Most Wanted 2010 Holiday Gifts Read More »
Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome
Using Google Think Holiday in Your Marketing Research Yet? Read More »
I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the
Lack of Advance Affiliate Equipping for Holiday Season 2010 Read More »