According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week:
Additionally, online shoppers are more satisfied with 2010 holiday prices than at they were in 2009:
Regardless of obvious improvements since last year, consumer “satisfaction with price still remains far below pre-recession levels, which was as high as 75.1 the week of Thanksgiving, 2007” [source].
It is no secret that the difficult financial climate contributes a lot to the above figures. Online merchants have to adapt or lose sales. Those that do adapt smartly, take their bite off a better-than-last-year’s pie (not too long ago comScore reported that in the US alone holiday spending is already 12% up since last year, approaching $22 billion). Are you?