2010 Online Holiday Shopping: Satisfied Customers Spend More

Posted on3 CommentsCategoriesOnline Marketing

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week:

Online shopper satisfaction 2009 vs 2010

Additionally, online shoppers are more satisfied with 2010 holiday prices than at they were in 2009:

Consumer satisfaction with online prices 2007-2010

Regardless of obvious improvements since last year, consumer “satisfaction with price still remains far below pre-recession levels, which was as high as 75.1 the week of Thanksgiving, 2007” [source].

It is no secret that the difficult financial climate contributes a lot to the above figures. Online merchants have to adapt or lose sales. Those that do adapt smartly, take their bite off a better-than-last-year’s pie (not too long ago comScore reported that in the US alone holiday spending is already 12% up since last year, approaching $22 billion). Are you?

3 thoughts on “2010 Online Holiday Shopping: Satisfied Customers Spend More

    1. Ah, Daniel! I wish I knew you’d publish it today. I would’ve waited with my post a bit. 🙂

      Nice to see the number improve even further. Surprised not to see comparisons with 2007 and 2008. How are we comparing to the pre-recession levels now?

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