CTV or 3 Components of Successful Marketing Campaign

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Are you participating in the Fast Company’s Influence Project yet? Launched just 26 days ago, it already has 21,784 people registered, and the number is growing quickly. The slogan of the campaign is “You’re more influential than you think”. The project’s website clarifies the idea: ABOUT THE PROJECT We started with a simple question: Who Read More …

Facebook Advertising: IKEA Thinks Outside the Box

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the Read More …