Will 2012 Be the Year of Attribution Modeling in Online Marketing?

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And Read More …

Top Affiliate Marketing Influencers Named by Impact Radius

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

Impact Radius has just announced its version of the Top Performance Marketing Influencers list, ranking 25 affiliate marketing folks “with the most influential blog and Twitter presence”. Here’s how the official press release describes the list: Designed to help advertisers, agencies and media companies seeking expert guidance in improving their revenue from performance marketing, the Read More …

Will FTC’s ‘Do Not Track’ Proposal Affect Affiliate Marketing?

Posted on14 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the Read More …

Todd Crawford and Lisa Riolo Interview on Impact Radius

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Online Marketing

As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa Read More …