Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

Posted on2 CommentsCategoriesAffiliate Program Management

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I.┬áNon-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More …

RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Posted on6 CommentsCategoriesAffiliate Program Management

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You recruit five assistants and give Read More …

Conversion Attribution in Affiliate Marketing is a Hot Topic

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that affiliate marketers, many of which Read More …

What Is Cookie Stuffing?

Posted on17 CommentsCategoriesAffiliate Program Management, General Discussion

Cookie stuffing, cookie dropping, forced clicks, or cookie sprinkling is a blackhat marketing method used by affiliates to record tracking cookies on the end user’s machine, without the prior consent of the user, and with the purpose of creating an impression that the customer/user referral is to be attributed to the blackhat affiliate’s marketing. Looking Read More …